UBTech Launches U1 Humanoid Robot Amid New Chinese AI Laws

Chinese robotics firm UBTech has launched presales for its U1 humanoid robot, a lifelike machine designed for emotional companionship. The rollout comes as China implements strict new national regulations to manage how artificial intelligence interacts with human emotions and prevents unhealthy psychological dependence.
- UBTech reported selling approximately 3,000 units of its U1 model during the initial presale period, according to Sixth Tone.
- The U1 robot features 88 mobile joints and uses affective AI to simulate human-like interaction, per Sixth Tone.
- China's new AI anthropomorphic service law took effect on July 15, 2026, according to TechTimes.
What is the new U1 robot?
The U1 is a "full-size, ultra-bionic" humanoid robot intended to serve as a personal companion. UBTech offers two distinct physical models to suit different preferences. The male version stands 183 centimeters tall and weighs 42 kilograms, while the female version measures 168 centimeters and weighs 35.2 kilograms, as reported by Sixth Tone.
These machines are built for more than just simple tasks. They are equipped with encrypted memory and Wi-Fi connectivity, allowing them to engage in social activities. The battery supports two to four hours of continuous use per charge. UBTech limits sales of these models to adult buyers only.
The company aims to move beyond basic utility. Rather than creating a simple tool, the goal is to provide a presence that stays with the user. The robot can play games or watch television dramas alongside its owner. This level of integration marks a shift from industrial robots to domestic emotional partners.
How does the company view its purpose?
UBTech's leadership emphasizes that the robot is a social entity rather than a sexual one. The company wants to avoid the stigma of creating machines solely for physical gratification. Instead, the focus remains on consistent, non-judgmental presence in a user's daily life.
"I think that in 10 or 20 years, the next generation may fall in love with humanoid robots," said Zhou Jian, UBTech’s founder and CEO, in an interview with LatePost.
Zhou Jian clarified the company's direction by stating that UBTech does not want to "simply make a sex robot." He explained the robot is designed to be a companion that "won’t tell you that you’re annoying," will "stay with users whatever they are doing," and "play games and watch TV dramas with you," according to Sixth Tone.
What are the new regulations in China?
On July 15, 2026, the "Interim Measures for the Administration of AI Anthropomorphic Interactive Services" became law. This framework distinguishes between helpful AI tools and services designed to simulate human personality and thinking patterns for emotional engagement. It targets the specific risk of users forming deep, potentially harmful attachments to machines.
The law prohibits certain types of content, such as material that encourages self-harm or induces emotional addiction that damages real-world relationships. For users under 18, virtual intimate relationships with AI are banned entirely. For those under 14, any anthropomorphic interaction requires explicit parental consent, as noted by Just Security.
Platforms must also implement safety features. This includes mandatory notifications to users who engage for more than two consecutive hours, reminding them they are speaking to a machine. They must also provide "instant-exit" mechanisms and detect signs of unhealthy emotional dependence in real time, according to TechTimes.
How did major tech companies respond?
The new laws caused immediate disruption for China's largest tech giants. Both ByteDance and Alibaba shut down their personalized AI companion features to comply with the new rules. This was not due to illegal content, but because the "persistent-memory" required for companionship is difficult to reconcile with anti-addiction laws, according to TechTimes.
The shutdowns happened in a coordinated manner across the industry. Tencent removed similar features from its Yuanbao assistant on June 30. Alibaba disabled Qwen's interactive agents on July 10, and ByteDance's Doubao went dark on the law's effective date of July 15, as reported by TechTimes.
The impact on users has been significant. Millions of people who used these bots as companions found their data or features suddenly gone. While Doubao users have read-only access until October 15, 2026, Qwen users found their conversation histories being permanently deleted with no way to recover them, according to TechTimes.
Why are female-style robots more common?
At recent industry exhibitions, such as the 2026 China International Big Data Industry Expo, female-looking humanoid robots were more prevalent than male ones. This has sparked public debate regarding gender stereotypes and the potential for inappropriate use of these machines, according to QQ News.
Manufacturers defend this trend by citing practical commercial needs. Staff at Songyan Dynamics told Nandu that they produce more female robots because they are primarily used for greeting and reception in public spaces, where female staff are more common. Digital Huaxia's brand manager, Zhou Ziwei, added that a female appearance offers more "affinity" for public service roles.
However, companies are aware of the ethical risks. UBTech has established an ethics committee to oversee its AI and robotics activities. Meanwhile, legal experts like Yue Shenshan warn that manufacturers must ensure robots do not generate obscene or violent content, especially as the lines between private use and public safety blur, according to QQ News.
What is the background of this industry?
China has rapidly become a global leader in humanoid robotics. According to Morgan Stanley, annual sales of domestically produced humanoid models in China are expected to exceed 28,000 units this year. Last year, Chinese manufacturers produced approximately 90% of the 13,000 to 16,000 humanoid robots shipped globally.
The market for intelligent companions is also expanding. Industry estimates suggest the market reached 50 billion yuan in 2025, with projections that it could exceed 120 billion yuan by 2027, according to Just Security.
The price of these machines has dropped significantly. While industrial models like UBTech's Walker series cost around 6 million yuan, newer consumer-facing models like Unitree's R1 Air are priced much lower, at 29,900 yuan, as reported by Sixth Tone.
What happens next?
The U1 robot's official online release is scheduled for June 30, following its current presale period which ends on July 15. On the regulatory side, the focus will shift to how companies implement the mandatory anti-addiction and transparency features required by the new law. Users of ByteDance's Doubao will see their data transition to standard privacy policies after October 15, 2026.
FAQ
Is it legal to have an AI romantic partner in China?
Virtual intimate relationships are strictly prohibited for anyone under 18, and the new law aims to prevent unhealthy emotional dependence for all users.
How much does the UBTech U1 cost?
The full retail price has not been officially disclosed, though customers must pay a refundable deposit of 3,000 yuan to participate in presales.
Why did my AI chatbot stop acting like a person?
New Chinese regulations require AI to avoid sustained emotional engagement and must remind users they are interacting with a machine to prevent addiction.
Sources
- 1.sixthtone.comChina’s Lifelike Emotional Companion Bots Go on Sale
- 2.techtimes.comChina AI Companion Law Takes Effect: Doubao and Qwen Shut Down, Millions Lose Chat Data
- 3.justsecurity.orgChina's First AI Companion Rules Draw a New Line Between Tools and Relationships
- 4.news.qq.com仿生机器人为何女性偏多?“擦边行为”拷问情感陪伴红线


